Roundel.com

When Roundel launched in 2019, it had little need for a robust website. Funny the impact a few years, a pandemic and a revolution in digital shopping behavior can have on a business. Our digital presence needed to grow, flow and evolve as fast as our business was moving. So we iterated. Built and blew up. Migrated. Rebranded and rebuilt as fast as the business needed us to. And finally, we were able to simplify our approach, accommodate our growth, and amplify the new brand with component capability, content architecture and visual design that we would have only dreamt about just a few short years ago. Now, it’s a site that’ll serve the brand for years to come.