Bullseye Gift Finder

Beneath the holiday cheer lies the stress of finding the perfect gifts for family and friends. So, we created an AI-powered tool to make gift shopping smarter.

Over eight weeks, we trained our AI using a collection of 5,000+ top toys and gifts, teaching it to search and categorize items the way our guests think about them. We also suited up our motion capture team to bring Bullseye and Beary to life for the experience. They we built and filled our .com digital interface with hidden holiday surprises. Here, guests answered a few questions, and the AI matched them with the perfect gifts. In just seconds, they could browse, choose, buy, and check off their lists.

To add to the fun, Target’s first AI-assisted shopping experience earned a feature on The Today Show for its innovation in retail, and once it aired nearly a million users hit Target.com to try it out.