Fearless Friday

Fearlessness fuels dreams—and the right insurance makes them possible. To bring AmFam’s brand campaign online, we partnered with Derek Jeter, Kevin Durant, and JJ Watt, sharing their stories of overcoming fear. Their journeys inspired others to chase their own dreams, showcased in an online destination of support and encouragement. Timed around the weekend—when people focus on their passions—the campaign reinforced that dreams can be pursued fearlessly and protected every step of the way.

Credits: Mirum
Strategy / Maggie LaNasa
Creative Director / AJ Scherbring
Design Director / Ryan Neubauer
Design / Matt White