Essentia

How different can a bottled water really be? That was the question Essentia needed us to answer for them. Because even though their water truly was ionized, alkalyzed, and scientifically proven to hydrate better, people didn’t know yet. So to lean in the momentum of a breakthrough brand launch effort, we invited specific target audiences into a health and hydration movement designed for those who overachieve. #EssentiaNation was born, and brought outdoors, in stores and online. And within 6 months, Essentia exploded to the number three water brand in the nation.

Credits: Periscope
CCO / Peter Nicholson
GCD / Brian Boord
CD Digital / AJ Scherbring
AD / Rhea Hanges
CW / Curtis Peterschmidt
CD Social / Bridget Jewell