Jacques Penne

JCPenney wasn’t a go-to for holiday shopping—so we changed that. Jacques Penné reimagined the brand as a curated, stylish gifting destination through a pop-up store, a 360-degree virtual experience, and influencer-driven social content. Featuring the same in-store products with a fresh, boutique feel, the campaign generated 83 million social impressions, high site engagement, 600+ PR placements (ET, InStyle, People, UsWeekly, Hollywood Reporter), and an unprecedented 100% positive sentiment.

Credits: Periscope
GCD / Matt Miller
CD / Kirstin Stahl
Digital CD / AJ Scherbring
AD / Kayla Faye
UX / Noah Dahlien