LIVE THE INTERCONTINENTAL LIFE
Travel isn’t just about escape—it’s about perspective. To bring the experience of an Intercontinental stay to life, we created a multi-channel campaign that transported users through sound and visuals. Capturing flagship locations in NYC, London, Beijing, and Cartagena, we launched the Stories of the Intercontinental Life podcast, an online film, and an animated web and social experience. The campaign elevated cultural storytelling, earning features in The Atlantic and The Wall Street Journal, engaging 22 million unique users, and surpassing 1 million podcast downloads.
Credits: Mirum
ECD / Joe Monnens
CD / Writer / AJ Scherbring
Account / Erik Wagner
Editor / Motion / Wes Baker
Strategy / Maggie LaNasa