Bringing dreams to the biggest stage ever.

To help American Family Insurance bring to life their brand positioning as the Champion of Dreams, we helped make five actors's dreams come true for the biggest stage there is: The Super Bowl. After earning their spots through rounds of real auditions for what they thought was a simple local American Family Insurance ad, these up-and-coming artists were surprised with their shot to appear in a Big Game spot, alongside Grammy-Award-Winning singer and actor Jennifer Hudson.

We followed their whirlwind journey from casting to costume to shooting, as well as caught up with each of them individually. The result was a complete capture of their experience, made live for viewers as custom online content the day of the Big Game.