Quickbooks knew accounting. But they didn’t know accountants. So when they saw participation drop from their most loyal accountant base in their ProAdvisor Program, they knew they needed to connect with accountants in a new way. We helped to change the conversation and to elevate these eclectic experts to a new level by creating a Society just for them. One that celebrated not only the expertise they brought to the businesses they serve, but the community they’ve created amongst their own professional peers. With Quickbooks serving up experiences online, in person, at home and in offices around the country, the Society of ProAdvisory reconnected the brand with its most loyal base, and saw a 1200% increase in activity in just six months.
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