When Roundel launched in 2019, it took what was previously known as Target Media Network into an entirely new competitive landscape. Well, a lot has changed since then. The company had doubled in revenue every year since, even through the extreme financial, social and cultural challenges of the past few years. And what sufficed back then was not able to carry the company into the future. So we expanded the ROUNDEL brand identity by digging into its Target core, its circular design and its unique color and imagery, and both simplified and expanded it into a cohesive style that brings an emotion and aesthetic that is unmistakably Target, but still unique to the business.
.com / display / social / experiential / DTC / 1:1 / sales / broadcast