Driving matters. But to many, Mazda didn’t. To elevate the brand to the perception of affordable luxury, Mazda launched a series of redesigned vehicles, but that’s not the only thing that needed a new look. We created a new voice for the brand, and brought it online as we tore down and rebuilt Mazdausa.com, bringing the new brand feeling to life. We translated the joy of driving into one that worked perfectly for the mobile world through big brand moments, effective experience content, and horsepowered headlines. And once we did, brand perception redlined.
.com / social / display / 1:1 / web content