JCPenney isn’t the first place you think to go for your holiday shopping. So we transformed it into a modern destination for gifts and fun. A careful experiential combination of pop-up store, a 360-degree, online virtual experience, and select influencers and social icons created a crafted, curated and cutting edge holiday experience. All built around the same products you’d find in store, and with a nostalgic name that put the bow on the boutique experience - Jacques Penné. As a result, we saw over 83 million social impressions, huge site engagement, over 600 PR placements (including ET, InStyle, People, UsWeekly and Hollywood Reporter) and a staggering 100% positive sentiment.
experiential / .com / social / earned media / tech / 1:1