It’s easy to say, “Just go for it.” Especially when you don’t have the means to do so. For many, that’s the perfect excuse to play it safe. So when we took on the #dreamfearlessly campaign for American Family Insurance, we found a dreamer who had the guts to pursue his dream, gave him the ‘round-the-world ticket to do it, then surrounded his adventure with a real-time digital and social experience to let people follow along at home. Incredible photography, behind-the-scenes film footage, travel journals, and social listening connected the journey across channels, and brought home the idea that a dream is possible, if you’re fearless enough to pursue it.
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