Every day, people face a choice. Pursue your dream or play it safe. But adult life constantly reminds us how risky that pursuit can be, and insurance companies never let us forget what could go wrong. So we helped American Family Insurance overcome this negative perception by helping them give dreamers the coach they needed. Just not the one they expected. And we were treated with an unexpected result - the single most successful digital campaign in American Family Insurance brand history and a dedicated segment on Good Morning America.
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